Nucleo at Designersblock London 2009

August 11, 2009

Primitive Collection

Nucleo Design is one of the rising names in Italian design.
Nucleo was created in 1997 by Piergiorgio Robino, Chief designer and owner of the studio, teacher for Domus Academy and IED.

Many time selected for Compasso d’Oro Prize for Terra! The famous grass armchair and a lot of different products, Nucleo is an open source working for a lot of different companies from Lavazza to Mila Schön, from Salvatore Ferragamo to Iris Ceramica. Nucleo products were exhibit all over the world – at the MoMa of New York, at the Triennale Design Museum of Milan. Nucleo is the synonym of research, innovation, introspection, continues to inspire by the contemporary reality freely and sometimes ironically.

primitive collection//primitive armchairs


A project focusing on erasing all excess decorative style after the last neo-baroque objects created.
The project aims to fragment and destruct. To reduce aggregated forms to elementary geometry.
Nothing more and nothing less than volume, crucial and bearing structure, strength and vital consistency of materials.
Sofas, armchairs, tables and lamps comprise an outstanding environment in space and time.
A free territory, mindful of history and, at the same time, a peace and listening place, invites one to live the present, and take the mind back to ancestral forms, to design new images and ideas.
The workmanship makes unrepeatable and unique objects:  made entirely by hand without the use of presswork and finished with non-toxic resins that reveal signs and imperfections.
Living Primitive elements reflect on elementary forms used by Le Corbusier to create architectural and urban space.

primitive ceiling light
primitive dining table



The return to structure is a twentieth Century leit-motiv, with artistic avant-garde, from Cubism, to Abstract art, to Constructivism, Suprematism.
The art is free from ‘enslavement’ to the subject, able to translate the motions of the human soul with the pure colour or pure form.
In “Spiritual in Art”, Kandinsky devotes many pages to elementary figures, Malevic entrusts artistic representation of a single subject, the famous Black Square on a white background.
“Arte Povera” of the Sixties and the current “minimal” expression in art and design are a ceaseless research into the great depths that the simple form does have.
Primitive is a tribute to this research, and, retaining the double meaning of rationalism and geometric primordial spontaneity, evoking the paradox, field favourite to creation.
Primitive collection is available directly from Nucleo.



Designersblock London 2009 takes place during the London Design Festival over 5000 square meters of space alongside 100% Design in Earls Court One.

24 – 27 Sep 2009

Opening times:
Thursday 24 September 10.00 – 21.00 Friday 25 September 10.00 – 19.00 Saturday 26 September 10.00 – 18.00 Sunday 27 September 11.00 – 17.00

Register on the Designersblock website.