Design Studio MAEZM at Designersblock London 2009

August 12, 2009

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Design Studio MAEZM are young Korean designers Cho Eun Whan and Shin Tai Ho. Awarded with Reddot design award “best of best” 2008 for their project ‘dish table cover’, they are continuously exploring design in all possible forms; space, lighting, vision, image.


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WIth communication being the backbone of MAEZM, all their concepts represent an ongoing dialogue among the design team. As the designers say:

” Communication is done not via ‘addition’ but with ‘harmony’. It is not that the four colors are simply mixed into one but it is that each and every one of them exists simultaneously and yet they render one new feeling. Colors render completely new feeling through tension and blending among one another without any process of addition or subtraction.

That is what ‘MAEZM’ is all about.”

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Table dish cover:
“Spread” the dishes on the table. The flexible table cloth substitutes dishes and makes preparation of food possible anywhere. When the meal is over the ‘dish table cover’ is removed and washed. A sheet of a flexible ‘dish’ that is folded or crushed brings a new way of life that is not affected by space or time limitations.

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‘sofa-dress’ is a job of space design and a suggestion of furniture design. The act of putting the clothes on an existing chair in order to create the “sofa”, makes the previous object become a little more cushiony.

Design Studio Maezm

Designersblock London 2009 takes place during the London Design Festival over 5000 square meters of space alongside 100% Design in Earls Court One.

24 – 27 Sep 2009

Opening times:
Thursday 24 September 10.00 – 21.00 Friday 25 September 10.00 – 19.00 Saturday 26 September 10.00 – 18.00 Sunday 27 September 11.00 – 17.00

Register on the Designersblock website.