Ulrika Jarl at Designersblock London 2010

August 19, 2010

‘Willow pattern re-interpreted’ is a series of six dinner plates depicting six modern problems facing the planet. ‘Using a famous pattern that evokes recognition and nostalgia draws you in, and it takes a while before you realises that it is unfamiliar and that it is communicating a modern problem. The aim with this series of plates is to make mass-produced “perfect” objects with which we have no connection, special and emotionally durable – turning something mass-produced into something meaningful.’ The plates were second-hand unwanted plates found at a car-boot sale, which have been up-cycled and made desirable again. The story depicted on the plate has changed and so has the story of the object itself. The intention is to redirect the current consumption for desire rather than need, by altering consumer behaviours through products.

Designersblock London takes place at the Bargehouse:

Oxo Tower Wharf
Bargehouse Street
South Bank
London SE1 9PH

Designersblock London 2010 23rd – 26th September
Free online registration

Bargehouse is owned and managed by Coin Street Community Builders

Opening times: Designersblock London 2010
23 – 26 September

Thursday 23rd – 10am – 8pm
Friday 10am 24th – 6pm
Saturday 10am 25th – 7pm
Sunday 10am 26th – 6pm


The London Design Festival