The Auction Room – Alex Hellum at Designersblock 2011

September 16, 2011

The auctioneer table
Alex Hellum
‘ Red – blue desk’

For Alex Hellum, the ‘red- blue chair’ by Gerrit Rietveld is, more than a modern classic, a statement of early modern design with a move away from craft as means to an end.

This piece is presented as a compliment to component-constructed chairs, and it is thus composed by the exact same generic components necessary to build the ‘red- blue chair’. Those square and rectangular components were hence rearranged into what Alex Hellum describes as a “Rietveld-esk design”. The answer to fake was driven by the idea of copying – with its connotations and creative potential – and processed with the designer’s practical mindset.
The thread to appreciate the reference to Rietveld is discreetly introduced by a 30mm x 30mm square painted yellow on every side elevation just as the original design had.
It is behind this piece that the auctioneer will perform and it is its top that the gavel will firmly hit. After the auction, this piece is to be used as a small writing desk with a raised sliding platform for a laptop or a note pad beneath which you can hide stationary and other things away.

Photographer Ed Kulakowski

Register here for free entry before the 22nd September.