The Auction Room – Hugo Passos at Designersblock 2011

September 16, 2011

The Gavel
Hugo Passos
“whoosh”

Inspired by the object’s direct involvement in the final and decisive action of establishing the winning bid, Hugo Passos focused on movement to make the gavel for The Auction Room.

The symbolic image of a loud auctioneer, buffeting with a hammer in hand was taken as a representative dynamic portrait of a live auction. The geometrical journey of the hammer from its highest position to its lowest, draws a conclusive arch which determines the afterlife of the auctioned item. The long seconds that this gesture encompasses are exciting for some and deceiving for others: what one wins is what the other just lost. This divergent fortune found its parallel in a playful and simple solution: table tennis. The designer took a ping pong bat and turned it into a hammer. The fusion of these two archetypal objects became an exercise between form and function – staying true to the ping pong bat reference without compromising the usability of a hammer.

Photographer Ed Kulakowski

Register here for free entry before the 22nd September.

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