House of Flora, specialising in avant-garde headwear for the catwalk, fashion campaigns and collectors will be showing at this years Designersblock. All hats, jewellery and an eyewear line are seen as wearable art and have been featured regularly in cool glossies across the world.
The headwear is often driven by materials: PVC, perspex, felt, leather, wood veneer, allumininium, steel and nylon and influenced by strong geometry and historical figures, as well as by concepts in modern art.
The unique witty styles have won the brand a loyal following in the fashion world, across europe and asia, namely in the new markets of Hong Kong and Korea. House of Flora has also done regular high end collaborations with Haute Couture and ready to wear designers; Givenchy couture, Bill Blass, Diane Von Furstenberg show the design team can work to a bespoke brief.
To see more collections of House of FLora click here.