Giovanni Marmont

August 20, 2013

Giovanni Marmont

Giovanni Marmont

Giovanni Marmout

Giovanni Marmont

Giovanni Marmout

Giovanni Marmont

‘Transforming the ambiguous – The revelation of function’ [2013]

This self-initiated project involved a two-year practice based research completed for the MA Design: Furniture at Central St Martins College of Art and Design London. The research investigated the role of transformation and ambiguity within furniture as a trigger to create an engaging and deeper interaction with the objects we live with.

The pieces of furniture designed are functionally undeclared until being used, thus generating their physical transformation. This brings a surprising outcome which has been achieved by using formal ambiguity, hiding in plain sight the final shape and function of the object. These are deliberately non-intuitive products which challenge furniture design’s status-quo and its archetypes while questioning our expectations around products.

The user is not considered as a passive consumer, but actively completes the object simultaneously in function and in narrative. Being involved in the completion of the object shifts the focus from its practical functionality to the experience provided through the using process, hence interrogating the meaning of functionality in products itself.

Ultimately the purpose of the project is to stimulate people’s imagination, make them question their expectations and relationship with the objects they live with and leave room for them to reflect, interpret, play and take risk.

Giovanni Marmont

[email protected]

Telephone :+44 (0)7428 247626

Inspire — Experience — Interact— Explore
New furniture, lighting, textiles, ceramics and jewellery from 60 Uk and International independent designers

International pavilions – Ung Svensk Form – La Tlapaleria diseno mexicano – India Art n Design

Designers in Production – New work from established designers and companies.

The Fifth element – Science Tecnology and Process in Design – 30 cutting edge projects.

Programme – Conference Workshops Screenings Presentations

Edition 16
Southbank Centre
Belvedere Road
London
SE1 8XX

Public opening times
19th to 22nd September
12-8pm

Eventbrite - Designersblock London 2013