Lazerian Design Studio

September 3, 2013

From New York to London: Two year project to customise 120 paper dogs comes home.


• The world’s leading image makers represented at the London Design Festival as they each customise hundreds of examples of Gerald the Lazerian Dog, an emerging design classic

• Manchester’s Lazerian design studio presents the Gerald Project in its entirety for the first time in the UK, displaying the 120 paper dogs at Designersblock/Southbank Centre

• Following a grand unveiling in New York earlier this year, Gerald’s homecoming completes an ambitious two year, international collaborative paper sculpture project

More than 100 of the world’s most exciting and influential artists, illustrators and designers, including Oliver Hibert, Tatiana Arocha, Insa, Stanley Chow, Kai and Sunny and Pete Fowler have taken a paper dog and made it their own as part of the two-year Gerald Project. These special paper pooches will be displayed on home soil for the very first time as part of Designersblock London 2013 at the Southbank Centre between Thursday 19 – Saturday 22 September.

The first Gerald exhibition took place earlier this year, when the dogs invaded Manhattan to wow design and dog lovers of New York City as part of NYCxDesign. Liam Hopkins, co-creator of Gerald is now bringing them home and looking forward to the domestic release of a lavish, limited edition book to celebrate Gerald’s return.

Hopkins said: “The breadth of artists who are involved in the Gerald Project is truly international, but there is no place like home. The response in New York was fantastic, but we’re all really looking forward to catching up with people in London. We’ve kept back the book launch especially for Designersblock 2013, so hope to see plenty of new and old friends along to help us mark the occasion.”

The high quality, limited edition, large format hardback book features colour photography of all 120 of the paper dogs, alongside artist reflections on what the project and Gerald means to them. Housed in a handmade, birch plywood box, each edition is individually labelled and numbered using laser inscription and comes complete with a DVD of the project’s culmination. The publication uses a selection of high quality papers supplied by James Cropper, the 170 year old British paper mill based in the Lake District.

Starting in 2011, hundreds of these paper dogs have been shipped between the UK and artists’ studios in Europe, USA, Australia, Argentina, South Korea and New Zealand, with the only instruction to creatives being to put their own spin on the emerging design classic. Only now that all of the Geralds have been brought together for their UK debut, can the beautiful, bold and brash results be seen together here for the first time.

Housed in custom built steel and clear plastic dog kennels, the London exhibition will offer 360 degree views of each Gerald, displaying them in all their glory. The free standing model of a Bracco Italiano breed of gun dog made entirely of paper uses up to 88 individual components for each large format dog.

Hungarian artist, Agnes Toth is one of the 105 collaborators, drawing from a project originally seen at Tate Britain to give Gerald a painted coat that explores art history and the artist’s escape from the confines of her studio. Banksy’s right hand man and former Head of Design for SEGA Europe, Inkie takes inspiration from the gaming industry and the tattoos adorning Mike Tyson’s face to create his unique dog, while textile specialist, Felt Mistress literally dresses her Gerald in a skin of 70 metres of felt strips, hand sewn in using over 150 yards of thread.

Further demonstrating the diversity of Gerald submissions, British illustrator, Tom Newell works in his trademark monochrome, using heavy pen strokes to cover Gerald in an intricate design partly inspired by a Captain Beefheart soundtrack. Pete Fowler, known for his World of Monsterism, gives his dog a wood grain finish and Los Angeles-based artist, Jimi Crayon emerges from a recent project to put his art in lights on Times Square to adorn Gerald in colourful, biological shapes resembling staring eyes and the animal’s real world inner workings. Like many artists, Crayon worked to decorate the flat components of Gerald before pulling the final design together in the final construction.

Available to buy in kit form, limited edition prints of the artist-designed dogs are available for Gerald fans to make their own versions at home. For more information visit:

All Gerald Artists: 4P1B, Agnes Toth, A.N.D Studio, Alan Dalby, Andrew Singleton, Andy Smith, Atelier Doodle, Barney Ibbotson, Ben Kither, Ben Lamb, Ben O'Brien, Caitlin Totten, Carl Koch, Christian Montenegro, Christos Kourtoglou, Daren Newman, Dave Bain ,David Ryan Robinson, Dave Bowcutt, Deborah Ballinger, DED, Design By House, DR.ME, Eskimo Creative, Famous When Dead, Felt Mistress, Flo Heiss, G87, Garry Milne, Ged Wells ,Goo For Brothers, Grande Dame, Guy McKinley, Hawaii Design, Hidden Leisure, Inkie, INSA, Jack Hughes, James O'Connell, Jamie Malone, Jang Koal, Jennifer Crouch, Jimi Crayon, Joe Wilson, Joel Millerchip, John Pusateri, Jonny Wan, Josan Gonzalez, Juli Jah, Kai and Sunny, Kerry Roper ,Kev Munday, Kristina Collantes, Kristjanas Williams, Lazerian, Lesley Barnes, Leterme Dowling, Lobulo Design, Louise Boulter, Lydia Leith, Magdolna Nadj Torma, Marcus Oakley, Matt Williams (Uberkraaft), Michel Martins, Mikkel Sommer, Miss Led, Moon, Mister Lister, Munye & Co, Nick Rhodes, Nous Vous, Oliver Hibert, Pete Fowler, Peter O'Toole, Phil Wrigglesworth, Phoebe Richardson, Pomme Chan, Rachel Lattimore, Raid 71, Rodrigo Gorosito, Rosie Robert, Sac Magique, Sam Falconer, Sarah Beetson, Saroj Patel, Sawdust, Scott Marr, Sean Gee, Show Chicken, Simon Spilsbury, Sneaky Raccoon, Stanley Chow, Stathis Petropoulos, Stephanie Hosmer, Supermundane, Susie Wright, Takayo Akiyama, Tatiana Arocha, Tim Lahan, Titon Malchov, Tom Hovey, Tom J Newell, Two Times Elliot, Vic Lee, Will Scobie.







Book Information:
Title: Gerald
Published by James Cropper
Printed on James Cropper papers
Hard back. Printed on 160gsm – 200gsm papers made in England’s Lake District
Limited Edition 101 copies, packaged in a handmade plywood box with bespoke wax seal.
Price: £101.00
Available to order from:

About Lazerian:
Lazerian is a creative practice established 2006, set up by Liam Hopkins, a Manchester born designer-maker. Clients and commissions have included Bloomberg, the MOBO Awards and Habitat’s Platform Gallery. Based in a former hat factory in Manchester, Lazerian’s practice is focused on the creation of functional objects through playful investigation of materials and processes, and seeks to imbue objects with a distinctive soul. The practice works on a variety of projects, including furniture, interiors, and objects. Lazerian designs are available from selected retailers and their own online shop.

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Edition 16
Southbank Centre
Belvedere Road

Public opening times
19th to 22nd September

Eventbrite - Designersblock London 2013