DECORUM is the first content marketing agency set up to help design and interiors companies embrace social media, content marketing and online PR.
Launched in May 2013, DECORUM offers three core services:
1) Social Media – helping clients develop effective social media strategies, tailored to increase conversion rates and customer bases
2) Content Marketing – devising, managing and creating content for company’s blogs on their behalf, as well as writing editorially focused newsletters
3) Online PR and PR support – reaching out to bloggers and the online media and providing expert support and advice where companies cannot afford a full-time PR firm
DECORUM's co-founders, interiors journalist Charlotte Duckworth and social media expert Justyna Sowa, met when working for luxury interior design show Decorex International and since launching Decorum have worked with such industry names as Etsy, Taylor Howes, Intarya, LuxDeco, Andrew Martin International, Tom Faulkner and Nordic House.
‘Many design companies are now cottoning on to the fact that social media and content marketing – if done right – are incredibly powerful tools to increase brand exposure and ultimately, sales,’ says Charlotte. ‘They are also more cost-effective and direct than traditional PR. But companies need expert advice and assistance to ensure that they are using these tools correctly.’
‘Most importantly,’ says Justyna, ‘we are design experts and design obsessives, working in the interiors and design industry for the interiors and design industry. We have extensive relationships within the online design community, and these relationships are the backbone of our work.’
For Designersblock 2013, Justyna and Charlotte will be running exclusive round table consultancies on how to use social media for your design business and how to do your own PR. The sessions will be very informative and presented in an informal manner, with Justyna and Charlotte striving to answer all the questions participants may have.
Decorum Social Media
Thursday, 19th September 2013
Session 1; 13.00 – 13.25
Session 2; 13.30 – 13.55
Friday, 20th September 2013
Decorum Content Marketing
Session 1; 12:00 – 12.25
Session 2; 12.30 – 12.55
Royal Festival Hall