White Cubes is a multidisciplinary company. A creative design ofﬁce in the newly born design district of Athens, the old gas factory – Gazi Specialising both in interior design, furniture design and experimental art.
White Cubes tries to test the boundaries between art and design,creating a new visual language of aesthetic sensitivity, based primarily on cubic forms, linear elements and often deconstructive shapes.
Focusing primarily on the ”White” aspect of life,it plays on notions of purity, functionability and clarity on form,creating sculptural furniture on limited editions or one piece cut-offs.
Attempting to redeﬁne or better to deﬁne the notions of ”functional art” and ”sculptural object design”,it passes through a ”reinvention” of the already existing forms giving new meanings and functions to objects;creations, characterized by a sense of longevity, contrary to the ”a la mode” movement of our era.
Tsakalidou Fani, Founder and Creative Director of White Cubes, architect and designer.
After studying both in U.K and France, having travelled in Europe, America, Asia and North Africa and worked for various architectural ofﬁces both abroad and in Greece,she launched White Cubes in 2013, a company about passion, art, architecture, sculptural and functional design pieces.