The Magazzini is a creative hub featuring: Global design-led brand Heineken, Global design network PechaKucha,
Cool Hunting, a digital publication about innovation and creativity, Digital design pioneer Joshua Davis, in his first appearance in Milan,Vectorfunk artist Matt W Moore and TUTTOBENNE.
A series of daily workshops from The Magazzini collaborators will be announced in the run up to Milan Design
Week. The winner of Heineken’s 2013 Your Future Bottle Design Challenge will also be revealed during the week.
Celebrating its third consecutive year at Milan Design Week, Heineken is an iconic brand with a passion for social design. After last year’s crowdsourced pop-up nightclub in Milan, Heineken again affirms its commitment to young designers and consumer-inspired innovation through its Open Design Exploration programme.
Positioned on Via Valenza, in Tortona (adjacent to Porta Genova station), this pioneering and experimental space
is a must-see in this year’s Milan schedule.
Designersblock & Arts Thread started working together 2 years ago with a sole focus on unearthing, launching and nurturing upcoming designers with the ultimate focus of setting them up for success. In these 2 years, we have launched well over 100 new designers worldwide and are looking into doing other events in North and South America as well as Asia. With Designersblock’s experience in producing a physical platform at international design shows such as Milan Design Week and London Design Festival and Arts Thread’s online digital platform for showcasing and launching new talent from design schools worldwide , this partnership is set to run and run.